It’s official – marketing rocks

Good news: A recent KDB survey of one thousand UK finance directors has yielded a heartening stat, namely that four-out-of-five bean counters favour investing in consumer spending during the recession.

Listen closely. Hear that? It’s the sound of hell freezing over. Or an Eagles re-union concert – one of the two, anyhow.

Yep, 84 per cent of FD’s surveyed by the consumer insight firm believe that ‘increasing marketing spend during a recession does indeed help position companies to gain market share coming out of a downturn.’ As I’ve always been a big believer in the benefits of aligning well-targeted marketing campaigns and consumer insight with solid product/service delivery, I can only hope KDB’s sample wasn’t skewed.

Nice to see FD’s finally waking up to what we, as a sector, are all about.

Have a great Easter, Passover or whatever other High Holiday you may or may not be celebrating over coming days.