The public don't believe you...

New research shows that we are losing confidence in charities - Apparently a drop of 9% according to nfpSynergy. Now only 4 out of 10 of us actually trust what charities tell us. Did we really need research to tell us that?

The sector also dropped another clanger when recent suppression research showed that they have reduced the amounts of suppression they use, down from a measly 10.8% to a paltry 9%.

Anyone else other than me think that if you continually mail people who have died, moved home or simply do not want your mail that this may cause the public to lose confidence in your brand, and question your ability to deliver what you claim to deliver. These two things are clearly inter-connected.